Level 10 Lux opens on Melrose, offers affordable prices in a glamorous setting

–Published in The Los Angeles Times style section on November 15, 2010–

 

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Everyone shops on Melrose Avenue for different reasons. Whether you’re searching for fluorescent, high-topped sneakers at Sportie LA or the perfect vintage floral dress to complete your bohemian wardrobe, Melrose has it all.

One of the newest additions to the block is the fashion-savvy, body-flaunting women’s clothing store Level 10 Lux. Nestled between American Vintage and Adam Saaks, the neon-green store opened its doors earlier this month but is hosting its official opening party Monday from 7 to 10 p.m.

“Level 10 Lux is unique,” said owner Vanessa Lee. Located in one of the most popular shopping districts in Los Angeles, it offers fashionable, trendy clothing at affordable prices.  But don’t mistake it for a smaller-scale H&M or Forever 21. Level 10 Lux is precisely for the girl who won’t shop at these stores and wear mass-produced styles, but who also can’t afford to regularly shop at Barney’s Co-Op or Fred Segal.

“We are the bridge between the two,” said Lee. “This is where the young girl who can’t spend much but still loves glamour comes to shop.”

The setting is glamorous too, with brightly colored clothing and accessories that pop against the spotless, white walls and ornate black chandeliers hanging from the ceiling.

Fashionistas can come here for one-stop shopping — stocking up on lacy miniskirts, mesh cut-out dresses, striped crop tops and patterned leggings, as well as leather handbags, studded pumps, velvet ankle boots, hats and jewelry.  Clothing ranges from $30 to $150 and accessories from $10 to $100.

The store is open from 11 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 7 p.m. on Sundays.
Level 10 Lux, 7565 Melrose Ave., Los Angeles; (323) 782-0065.

 

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