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Hot New Hip Hop

It only took one day for Iamsu!’s debut album, Sincerely Yours, to reach iTunes’ top album charts, a feat which is, quite frankly, surprising. Though the album is not a flop, it’s not a work of artistic genius either. There is nothing about this album that differentiates it from his previous seven albums, and many of the songs on it sound alike. The Richmond rapper’s previous mixtapes, Kilt II and Million Dollar Afro (featuring Problem) easily outshine Sincerely Yours in both depth and ingenuity, and while there are some singles, like “Only That Real”, that are solid bangers, the album on the whole doesn’t leave much of an impression, unfortunately.

The production quality of the album is on point and the cover art is amusing, too. But if fans were expecting something new, or even inventive, from the HBK Gang member, they’re going to be sorely disappointed. Compared to his other works, this album lacks intensity and comes across as glib and hasty. The over-amped club bangers are monotonous and the lyrics do little to make the songs stand out. There are a few wildcard tracks that are sprinkled conveniently at the end of the album, but though the change of pace is refreshing, they don’t mesh cohesively with the rest of the work. (Click here to read more)