los angeles

the coolest shop in hollywood that you’ve never heard about

 

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In the heart of the nightlife district in Hollywood, amidst a sea of parking lots, there’s a lone two-story house. It’s an old wood-frame structure, surrounded by a spiky black fence and anemic rose bushes, and it has somehow remained standing all these years. From the street, it can be hard to tell just what this structure is because there’s no signage out front. But for those in the know, it’s an offbeat, avant-garde clothing store that sells vintage and handmade pieces. It’s hardly been open a month, and yet the store already has a slew of celebrity, high-profile customers. Kid Cudi and Kristen Stewart shop there, as do Chloe Sevigny and Jaime King.

The Evil Rock’N’Roll Hollywood Cat, as the store is called, was started by a 25-year-old filmmaker named Juju Sorelli, who moved to Los Angeles from Paris over six years ago. Though she got her degree from the Fashion Institute of Design and Marketing, she had never actually planned on opening her own store. For years, Juju has lived in Hollywood and the big blue house on the corner of Las Palmas and Selma venues had always been somewhat of a mystery to her.

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brad elterman: the original teenage paparazzo

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THROUGHOUT THE SEVENTIES AND EARLY EIGHTIES, Brad Elterman made a name for himself photographing candid, evocative photos of both counter-culture and mainstream icons. He photographed Joan Jett flipping the bird while backstage at the Whiskey and Robert Plant as he kicked a soccer ball in Encino. He shot The Ramones and The Sex Pistols, as well as Alice Cooper and David Bowie. He took photos of Madonna and Michael Jackson, and even Muhammad Ali and Brooke Shields.

Elterman was seemingly everywhere and always at the right time, until the mid-eighties when he simply stopped. The photography industry had changed, as had the music and cultural scene, and Elterman lost interest. After over two decades of keeping a low profile and focusing mainly on his business ventures, Elterman returned to photography in the early 2000s.

Though the people in his photographs have changed, his focus has not. Elterman’s photos are just as raw and edgy as they were in the seventies and his passion for photographing musicians and avant-garde artists remains unchanged. In the last few years, he’s snapped photos of everyone from Mac DeMarco, The 1975, Sky Ferreira, and Tyler The Creator to Jared Leto, Kris Kidd, Sandy Kim, and even Paris Hilton. With his upcoming show at Milk Studios in Chelsea later this month, we thought we’d take a moment to catch up with the prolific culture chronicler and shine a light on some of his most memorable photos from the past 30-something years. (Click here to read more)

TV and children: Ads for fast food are up, ads for sweets and cookies are down

TV isn’t the same as it used to be, especially when it comes to children’s shows.

Though friendly faces such as Mr. Rogers and Barney the dinosaur used to be popular among kids, hyper-active animated samurais and brightly colored creatures from the Gabba gang now rule the small screen.

The same can be said about television food advertisements. Something has definitely changed?

Using television rating data from Nielsen Media Research for 2003, 2005 and 2007, researchers at the University of Illinois at Chicago analyzed trends in exposure to food advertising by age and race for children and adolescents, and came up with some interesting findings.

Whereas in 2003, cereal was the most frequently seen food product in kids’ food advertisements, by 2007 fast food ads were the most frequently seen ads for children of all ages.

Why is this not shocking?

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Up In Flames

When Glendale artist Joy Feuer first visited the burned remains of the Cisco Homes warehouse in Pasadena, she looked beyond the charred furniture ruins and saw potential.

“Everyone kept saying, ‘There’s nothing left. It’s all destroyed.’ But I knew that something could come out of it,” she said.

Months later, Feuer’s vision became a reality when she founded ART from the Ashes, a nonprofit organization that creates art from the wreckage of local fires. In November of 2008 their first show featured monolithic statues, spiral wall installations and free-standing art pieces fashioned from fragments of corroded wood, twisted metal and shards of glass.

On the opening day, flutes of champagne were passed as visitors viewed the 90 works of reclaimed art incorporating materials from the previous fire site. More than 500 exhibit visitors raised $12,000 in donations for Cisco Homes and the charity group Making Education the Answer.

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Freak City wraps together shopping, music, the arts and more shopping

–Published in The Los Angeles Times style section on September 3, 2010–

 

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Starting Friday, the notoriously hush-hush Freak City, an after-hours music venue, artists’ space and clothes gallery on Sunset Boulevard, will open its doors for a short-term vintage and modern clothing pop-up store.

“This is a big deal,” said co-owner Justin Romero. “Normally our store is open by appointment only or during our nighttime parties. Now it will be open to everyone.”

Freak City, which opened in October 2009, has gained notoriety in the underground music and art scene for its spontaneous, late-night parties, which have featured such artists as MIA, Peaches and the Cool Kids. The no-frills two-story venue consists of a number of empty rooms for dancing, a lounge, a stage, a bar, a break-dancing room, a record studio and a clothing gallery. Crumpled up newspaper, confetti and graffiti cover the floors and walls, and odd props such as traffic signs, a bus bench, a basketball hoop, metal piping and sewage grills give Freak City an urban street-style vibe.

The pop-up clothing store, which will be open every day from 2 to 10 p.m. for the next two weeks, will feature clothing from vintage collectors and local designers, as well as Freak City’s own vintage collection and its hip-hop apparel line, LA Wrap. The selection is unisex with a heavy influence of ’80s and ’90s street-inspired clothing, such as floral dresses, harem pants, retro Adidas sweatshirts, jelly shoes, snap back hats, and patterned leggings.

“Think of it like an indoor flea market on the streets of New York,” Romero said.

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Level 10 Lux opens on Melrose, offers affordable prices in a glamorous setting

–Published in The Los Angeles Times style section on November 15, 2010–

 

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Everyone shops on Melrose Avenue for different reasons. Whether you’re searching for fluorescent, high-topped sneakers at Sportie LA or the perfect vintage floral dress to complete your bohemian wardrobe, Melrose has it all.

One of the newest additions to the block is the fashion-savvy, body-flaunting women’s clothing store Level 10 Lux. Nestled between American Vintage and Adam Saaks, the neon-green store opened its doors earlier this month but is hosting its official opening party Monday from 7 to 10 p.m.

“Level 10 Lux is unique,” said owner Vanessa Lee. Located in one of the most popular shopping districts in Los Angeles, it offers fashionable, trendy clothing at affordable prices.  But don’t mistake it for a smaller-scale H&M or Forever 21. Level 10 Lux is precisely for the girl who won’t shop at these stores and wear mass-produced styles, but who also can’t afford to regularly shop at Barney’s Co-Op or Fred Segal.

“We are the bridge between the two,” said Lee. “This is where the young girl who can’t spend much but still loves glamour comes to shop.”

The setting is glamorous too, with brightly colored clothing and accessories that pop against the spotless, white walls and ornate black chandeliers hanging from the ceiling.

Fashionistas can come here for one-stop shopping — stocking up on lacy miniskirts, mesh cut-out dresses, striped crop tops and patterned leggings, as well as leather handbags, studded pumps, velvet ankle boots, hats and jewelry.  Clothing ranges from $30 to $150 and accessories from $10 to $100.

The store is open from 11 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 7 p.m. on Sundays.
Level 10 Lux, 7565 Melrose Ave., Los Angeles; (323) 782-0065.

 

Le Petit Petit adds Malibu Native to the brand…

–Published in The Los Angeles Times on February 4, 2011–

 

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Chloe did it with See By Chloe and Marc Jacobs did it with Marc. Now L.A.-based Le Petit Petit, which we  introduced here awhile back, is doing it as well.

The brand’s Malibu Native — a less expensive, more casual sister line — will hit PacSun stores in February, starting with a promotion party Saturday at The Grove.

“We are very excited to grow with PacSun because of their strong ties to core surf brands,” co-designer Logan Weinsieder said. “We feel like we can bring something new to the table in terms of fashion design and lifestyle branding.”

Drawing from the surf heritage of the West Coast, Malibu Native gets its inspiration from nature-loving fashionistas such as models Erin Wasson and Chase Cohl, and surfer Chandler Parr.  Malibu Native is more laid back than Le Petit Petit’s main line, a bit more retro and a lot less boho. But despite these differences, the label’s characteristic Parisian streak is still evident, such as when tiny black Eiffel Towers pop up on mint-colored bikinis.

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