paris

the coolest shop in hollywood that you’ve never heard about

 

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In the heart of the nightlife district in Hollywood, amidst a sea of parking lots, there’s a lone two-story house. It’s an old wood-frame structure, surrounded by a spiky black fence and anemic rose bushes, and it has somehow remained standing all these years. From the street, it can be hard to tell just what this structure is because there’s no signage out front. But for those in the know, it’s an offbeat, avant-garde clothing store that sells vintage and handmade pieces. It’s hardly been open a month, and yet the store already has a slew of celebrity, high-profile customers. Kid Cudi and Kristen Stewart shop there, as do Chloe Sevigny and Jaime King.

The Evil Rock’N’Roll Hollywood Cat, as the store is called, was started by a 25-year-old filmmaker named Juju Sorelli, who moved to Los Angeles from Paris over six years ago. Though she got her degree from the Fashion Institute of Design and Marketing, she had never actually planned on opening her own store. For years, Juju has lived in Hollywood and the big blue house on the corner of Las Palmas and Selma venues had always been somewhat of a mystery to her.

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Le Petit Petit mixes French savoir faire with California cool

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Love Parisian fashion but don’t feel like parting with your whimsical, bohemian California girl look just yet? Why not mix the two? At least that’s what former Abercrombie and Fitch designers Logan Weinsieder and Marc Rosenbaum did for their newest clothing label, Le Petit Petit, which they started last March.

Blending Parisian cool with laid-back California chic, Le Petit Petit transforms comfortable, loose-fitting T-shirts into fashionable and flattering focal points for an outfit.  The label is currently only available online, but this hasn’t stopped Le Petit Petit from garnering attention and winning over celebrity fans such as Kelly Osborne and Emmy Rossum. Plans are underway to start selling select pieces from the line at Urban Outfitters stores in the next few months.

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