In the heart of the nightlife district in Hollywood, amidst a sea of parking lots, there’s a lone two-story house. It’s an old wood-frame structure, surrounded by a spiky black fence and anemic rose bushes, and it has somehow remained standing all these years. From the street, it can be hard to tell just what this structure is because there’s no signage out front. But for those in the know, it’s an offbeat, avant-garde clothing store that sells vintage and handmade pieces. It’s hardly been open a month, and yet the store already has a slew of celebrity, high-profile customers. Kid Cudi and Kristen Stewart shop there, as do Chloe Sevigny and Jaime King.
The Evil Rock’N’Roll Hollywood Cat, as the store is called, was started by a 25-year-old filmmaker named Juju Sorelli, who moved to Los Angeles from Paris over six years ago. Though she got her degree from the Fashion Institute of Design and Marketing, she had never actually planned on opening her own store. For years, Juju has lived in Hollywood and the big blue house on the corner of Las Palmas and Selma venues had always been somewhat of a mystery to her.