sincerely yours

Another One Bites the Dust … Sorta

The Bay Area loses HBK rapper Iamsu! to Atlanta, but he promises he’ll be back.

SF Weekly

music1-1In the last few years, a hot topic of conversation has been the mass exodus of musicians leaving the Bay Area for other locales, thanks to increased living costs, a shrinking artist’s community, and the infiltration of tech. SF Weekly covered the epidemic in a 2014 cover story, John Dwyer of Thee Oh Sees and Ty Segall discussed their decision to leave San Francisco for Los Angeles with Pitchfork, and, earlier this year, SPIN published a tome about the creative greats who have left our region.

And now another Bay Area artist has decided to move on: the nouveau-hyphy rapper and HBK Gang founder, Iamsu!

When I reach the 6-foot 4-inch emcee (born Sudan Williams) by phone on a Wednesday afternoon, he tells me that he’s in the process of moving into his newly purchased, six-bedroom, five-bathroom, three-story house in Atlanta.

“I just got checked for termites, I got all my locks changed, and I set up my cable and my internet today,” he tells me. “I also talked to 2 Chainz, and he’s going to help me build a studio in my house.”

Only a few days prior, the multi-talented 27-year-old — who, in addition to rapping, also sings and produces — signed the papers for the house, which he purchased from his grandmother’s best friend after she decided to move when her husband died.

“Me and my mom talked about it,” he tells me, “and we thought it was a good idea.” (Click here to read more)

Iamsu!’s debut album falls short

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Hot New Hip Hop

It only took one day for Iamsu!’s debut album, Sincerely Yours, to reach iTunes’ top album charts, a feat which is, quite frankly, surprising. Though the album is not a flop, it’s not a work of artistic genius either. There is nothing about this album that differentiates it from his previous seven albums, and many of the songs on it sound alike. The Richmond rapper’s previous mixtapes, Kilt II and Million Dollar Afro (featuring Problem) easily outshine Sincerely Yours in both depth and ingenuity, and while there are some singles, like “Only That Real”, that are solid bangers, the album on the whole doesn’t leave much of an impression, unfortunately.

The production quality of the album is on point and the cover art is amusing, too. But if fans were expecting something new, or even inventive, from the HBK Gang member, they’re going to be sorely disappointed. Compared to his other works, this album lacks intensity and comes across as glib and hasty. The over-amped club bangers are monotonous and the lyrics do little to make the songs stand out. There are a few wildcard tracks that are sprinkled conveniently at the end of the album, but though the change of pace is refreshing, they don’t mesh cohesively with the rest of the work. (Click here to read more)